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The idiom "plain as day" means something that is very easy to understand or clear to see, often because it is obvious or evident. It can also indicate that something is straightforward and uncomplicated.
The idiom "plain as day" has been used in English since at least the 17th century. It is derived from the Old Norse phrase "ljaðr afla", which means "make it clear". This phrase was used in Middle English under the form "plaine". The meaning of the idiom has remained mostly consistent over time, although it may have become more figurative and metaphorical in modern usage.